Push, Pull and Dangle: What You Must Do To Grow Your Business in 2012

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We have reached the time of the year to look back at our business and analyze what worked and what did not work.

Yes, we are in a bad economy and one of the worse housing markets in our lifetime, but some of your fellow Realtors managed to make a good income in 2011. How did they do it? Perhaps the answer is how they utilized Internet Marketing tools to create a strong web presence and gain more quality leads.

If you approach the Internet without an Internet Marketing Strategy you will be fighting an uphill battle to get new Leads.

Sustaining a steady, increasing flow of income from new Internet Leads cannot be achieved by a shot gun approach to Internet Marketing.

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Is Your Website Actionable?

Whether we all might like to think otherwise, a website is never “done”. if you let it sit, then it will do just that….sit and do nothing for you.

Getting traffic to your site is one thing. Converting the visitors that get to your site is quite another. There are websites that rank well in local searches, but they are not necessarily converting visitors to clients. Keywords and great SEO will go a long way to get visitors, but if you do not have an “Actionable Website” you simply will not convert.

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Are You Working With Your Ideal Client?

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It’s a good time to take a look at who you have been working with and ask yourself if this is the Client you want to be working with?

So much of our business grows through referrals. Do you want a Client database filled with Clients you don’t necessarily want to work with and their friends, relatives and colleagues? Not working with your Ideal Client will bring more of the same…the wrong Client.

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It’s Not About You.

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Have you Googled your competition lately?

You may want to spend some time and examine their approach to marketing to their website visitors. You may find that most of them are using their precious web real estate space to expound upon “how great they are”. Perhaps you are doing the same on your website’s home page.

Honestly, people visiting your website for the first time don’t give a hoot about you.

You have a couple of seconds to capture the attention of your visitor, less if you use the space above the fold to get them to take action and call or email you. If they do not find “what’s in it for me?” on your home page within a few seconds they are clicking to the next website.

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Email Marketing is Not DEAD.

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Right about now you are probably re-reading the title of this email? What is this all about? Isn’t email marketing over and done?

Hardly, email marketing in essential to growing your client and prospect list.

Even after all these years, email marketing is still one of the top two ways to drive traffic to your site and landing pages. (Search is the
other.) Before you put time into less critical campaigns, why not spend more time and effort optimizing your email campaigns first?

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Why Blog?

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It’s time to think seriously about your Internet Marketing. The best place to start is with your storefront on the Internet. Are you getting potential customers visiting your website? If not, it may be time for a renovation.

I came across this great article today and I wanted to share it with you. I have been expounding about the benefits of having a Blog over a website for the last couple of years, and I could not make the argument better than Jason Fox does in his Blog “The Marketing Manager Minute”.

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Internet Marketing Isn’t Hard

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Many of my clients and those who are considering becoming clients are in different stages of developing their Internet Marketing strategies. Most have a website, maybe a Blog, maybe an email drip campaign or autoresponder, maybe a monthly E-newsletter, and perhaps a Facebook business page….so where are the leads?
The answer is simple…CONTENT IS KING!! Today’s Internet Marketing is all about CONTENT MARKETING.

Google’s newest algorithm ranks your website on it’s content and authority.

If You’re Not Content Marketing, You’re Not Marketing

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