Push, Pull, and Dangle…an Internet Marketing Strategy for Realtors

If you approach Internet Marketing without a Strategy you will be fighting an uphill battle to get new Leads.

Sustaining a steady, increasing flow of income from Online Leads cannot be achieved by a shot gun approach to Online Marketing.

If you are planning to grow your business, then your time and money will be well spent taking the time to design the Online Marketing strategy you are going to use to build a “client-for-life” database. If done right the majority of your clients will purchase homes and list their homes through you and send their family and friends your way.

Get yourself a cup of coffee and settle in for a good read.

Here’s 3 basic, effective Internet marketing strategies you can put in place now….

Realtor Pushing for SuccessPUSH INTERNET MARKETING STRATEGY FOR REALTORS -
Blog, E-Newsletter, Drip Campaigns, YouTube Campaigns.

If you are a serious about building your list from Internet Leads, then you must get the word out about who you are and what services you offer. You can build traffic to your website using Blogs, Newsletters, Drip Campaigns and Youtube Campaigns to PUSH leads to your website.  This is an essential strategy.

Blog.

Do you have one? If not, get one and Blog as often as possible.  Publish quality content in your own words on topics that speak to your target audience. Answer their pressing questions. Draw in your Ideal Client.  As recently as 10 years ago it was good enough just to have a website.  That is not the case today… it is too easy and affordable to have a Real Estate Blog that allows you to reach a broader audience and capture more online leads.

Email marketing is designed to send something of *VALUE* to your target audience who have requested information from you by filling in your Opt-In form on your website. By entering their email address into your Opt-In the visitors to your website have given you permission to email them about your services.  Use this opportunity to provide valuable information to your subscriber list on a regular schedule. Impress them with your knowledge and experience in your niche market. Use your email campaigns to drive traffic back to your website for a better look at what you have to offer.

Don’t overwhelm the subscriber with too frequent emails that offer little or no value and are filled with hype.  They have enough of that coming into their email inbox. You want to stand out as the professional with the know-how to get them what they want.

The emails can be in the form of a newsletter, email tips broadcasts, drip campaign or a YouTube video. The topics and themes you choose for your emails and videos will be something of interest to your target audience. Some ideas you can use; answer their most frequently asked questions, send them monthly market updates, share your views on topics related to market trends, or perhaps send them Buyers and Sellers Tips.

If your blogs, emails and videos are consistent in holding the interest of your target audience, then over time your subscriber base will build. Your subscribers will begin to notice your name and look forward to hearing from you. They will come to trust you to deliver something of value and familiarity will begin to grow.

PULL INTERNET MARKETING STRATEGY FOR REALTORS -
Build Traffic to Your Website.

This topic would require volumes to do it justice. However, for the purpose of this Online Marketing blog let’s touch on the essentials of building traffic to you website.

Contrary to what a good majority of people think, “If you build it they will come” is a great line from a great movie, and has nothing to do with the number of visitors who will visit your website uninvited.

It goes without saying that once you manage to get your *TARGET AUDIENCE* to visit your website you will not keep them there unless you have a well designed actionable website.

Know Your “Target Audience”. You have to know who your Ideal Client is before you design a website or Online Marketing Strategy, in some cases even before you choose a domain name.

Website Content. Your website is the first view of you many of your future clients will have of you. When they find your website, will they be impressed enough to stick around to see what you have to offer?   The purpose of your website is to capture leads to grow your list and offer useful, timely information that is valuable to your target audience.

Your website is the cornerstone of your Internet marketing success.  In short, deliver great content. Then keep delivering great content, but in a strategic and focused way.

Your Website Design. Is it simple?  Have you made good use of the real estate on your homepage and prominently placed your Opt-in form and call-to-actions above the fold? If your website is too busy your visitors will lose their way and you will lose the opportunity to direct them to your call-to-actions, landing pages where they can sign up to receive your offer.

SEO.  All of your website content must be written for Search Engine Optimization.  Every Blog, every page of content, every image, every photo, every video must have descriptions, tags and titles that are written to attract your target audience.  If you want to gain a top ranking, you have to work for it, and invest, and really dedicate yourself to it.

Dangle a CarrotDANGLE INTERNET MARKETING STRATEGY FOR REALTORS -
Offer something that is Free and of Value in exchange for the visitor’s email address
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Your Call to Actions (CTA’s). Create a give-away that is valuable, so much so that visitors to your website will give you their email address in return for what you are offering. This must be something that is not found on every other Realtor’s website. Personalize the give-away.  Make it unique. Create call-to-action buttons that compel your visitors to click on them. Call-to-Actions will drive your ideal website visitors to your Landing Pages where, if designed correctly the copy will compel them to sign up for what you are giving away.

Landing Pages. A landing page is any page on a website where a web visitor is sent specifically to prompt a certain action or result. Think of capturing email addresses of website visitors who are Buyers and Sellers, and thereby build your list. The goal of the copy and design of a landing page is to get the website visitor to subscribe to your mailing list by offering them an incentive to do so. Make your offer unique and relevant to your target audience, and make it an offer they will not click away from.

Lastly, increase your presence with Social Media. Develop a Facebook business page, open a Twitter and LinkedIn account. Use the profile and description areas on these social media platforms as part of your Online Marketing Strategy to increase your branding.

Integrate all of the above with your website and draw in more web traffic which in turn will grow your list.

And as always, I must stress, these Internet Marketing Strategies take time to work their magic. But they are proven strategies that will ensure you will grow your business for years to come.