The money is in Your List – correct?
Do you know how to get the money out of the list?
Build a relationship with your subscribers, and when they are ready they will call you to list their home or choose you to represent them in the purchase of their next home. If you haven’t begun building a list or have been ineffective with generating income from your list, then now is as good a time as any to start. Any successful seasoned business person will tell you the list is where the money is! If you think you have heard this before and it doesn’t work, you are doing something wrong…my guess is you are probably not consistent in your marketing efforts.
According to most marketing experts, you’ll be struggling to sell much of anything until you build a list and begin contacting that list regularly with information and offers that help them to get what they want.
How do you build a list? Make sure your website has a prominent sign up box on every page. Although it sounds simple enough, few people actually have enough sign up boxes on their site. The home page is not always the first page website visitors land on so you need to be able to capture subscribers to your list from anywhere on your website. The most common place for the sign up form is in the right column of your website. As long as you have good content on your website, you won’t have a problem getting people to subscribe to your newsletter.
Bait your website visitors. Create a free item that will tempt your ideal client to give up their email address for what you are offering. Whether that’s a buyer incentive or a seller incentive. Make sure there’s a brief description of what you do and what you sell. Website visitors need to provide their email address and join your list to receive the giveaway item.
Now that you have a list….it’s time to market your services to your list.
Provide your list with valuable, relevant and timely content on a regular basis through an email newsletter, blogs, videos, and Social Media. As long as you are providing quality content and ask your list to forward the information on to others you will grow your list and cultivate a relationship with your subscribers.
Keeping track of your list. There is no point in marketing to your list without tracking the effectiveness of your email campaigns, blogs, and Facebook postings. If you don’t know how many on your list are reading what you publish and post, you will not know if what you are writing about is appealing to your target audience. If you know what topic is read by more people you will know what to write about to keep your readers coming back to your blog, opening your emails and posting on your Facebook fan page.
Get Your Message Out to Your List
Use an email marketing service to generate sign up forms, send out newsletters and email blasts and maintain your subscribers lists. Find out who is opening your emails and who is forwarding them to others using the campaign analysis offered by the email service. If your email service does not offer this feature, move on to another one that does.
FaceBook Business Page
If you are cultivating subscribers and fans on Facebook, utilize Facebook’s Insights feature to see how many people have seen your posts, how many are talking about the post and how many clicks on your posts were unique.
Sign up for Google Analytics to track your website visitors and how many visitors are reading your blogs, which blogs are read by more people, where they are from, and how many reading are unique visitors to your website.
Getting It Done
- Did you think it would be easy?
- Do you think it will take too much time?
- Maybe you don’t have the know-how.
None of the above are good enough reasons to ignore your online marketing efforts and have your competitors leave you in the dust. You don’t have to do it all yourself…..Get Help and Get it Done.